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When The Geeks Cometh, The Geeks Taketh.
Growing up in the 90s, it never occurred to me that being a geek could actually be profitable. Don’t get me wrong, I bet there are hundreds of comic book shop owners, Pokemon card enthusiasts, and...
View ArticleScience ‘Online’
In the renaissance period, if you were a scientist or an ‘inventor’ you were definitely the cool kid on the block. Running around naked screaming “Eureka” because you got an idea was totally...
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Honda’s Perfectly Parallel Storytelling
Storytelling is a popular trend in advertising, increasingly used to maximise customer engagement. As many brands have jumped onto this bandwagon, standing out through this advertising medium is a lot...
View ArticleWill Pinterest surpass Facebook and become #1?
What if I asked you which social network would have the fastest-growing pile of cash stacking up in front of its doorstep in a few year’s time? Some of you would give me the “I-have-no-clue” response:...
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Imagine the possibilities – Barbie stepping into the game of femvertising
Mattel has recently launched its new brand campaign – Barbie Imagine the possibilities – controversial, to say the least.Wagging tongues will say Mattel has lagged behind other brands when it comes to...
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House of Fraser’s Emojinal Twitter Breakdown
We’re pretty well accustomed to watching breakdowns unfold over social media. Kanye, Miley, ‘Biebs’ and of course Lindsey Lohan are prime examples of celebs breaking down online for the whole world to...
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How to use Instagram live videos – Priceless Guide for Marketers
The world’s first Instagram live video was released this week in the United States. With this significant innovation, Instagrammers can now go live by broadcasting their own video with their followers...
View ArticleImitation Within Social Platforms
For the major social platforms out there, it’s important to know how to play the game in order to stay ahead of competitors. You want to be the first one offering a new experience to existing users....
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The Danger of Social Media
If it’s not online it didn’t happen, right? That is the mentality of many social media users nowadays who have grown up in the digital age. For many of us, interacting with others online has become...
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Ogilvy & Mather + Vodafone = VOXI
Ogilvy and Mather and Vodafone launched an unconventional telecommunications sub-brand called VOXI – this generation’s answer to phone plans. Voxi has shaken up the industry with its alluring, uncouth...
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